FITNESS BUSINESS SOFTWARE
Bookings, payments and clients. Finally connected.
Replace disconnected tools with one system for schedules, bookings, passes and memberships, payments, invoicing, marketing, reporting and on-demand video—for yoga, Pilates, gyms, dance, martial arts, trainers and multi-location fitness businesses.
✓
Booking confirmed
Payment and client record updated
Free to start · No sales call · No onboarding fee
Web · iOS · Android
One operating system
Fitness business management and booking software.
OPEN brings the daily work of a movement business into one place: publish schedules, take bookings and payments, manage capacity and attendance, keep client records current, send campaigns, report across the business and sell on-demand video.
A common operating workflow
From the first booking to the end-of-day view.
Plan
Build the week once.
Set classes, trainers, rooms, capacity and booking rules, then repeat a built week forward.
Sell and serve
Let clients book and pay.
Clients buy passes or memberships, reserve a place, cancel and move through waitlists on web, iOS or Android.
Review
See what happened.
Attendance, purchases, client history and revenue reporting stay connected for the team.
Product proof
One clear view behind every session.
Keep the timetable, client record and payment history aligned without stitching together a collection of unrelated tools.
01
Recurring schedules, workshops and private appointments
02
Drop-ins, passes, memberships, cards and digital wallets
03
Capacity, waitlists, self check-in and attendance history
04
Segments, campaigns, reports and on-demand video
Today at Northline Movement
Tuesday · 14 May
07:00
Reformer Fundamentals
Mara · Studio 1
10 / 12
09:30
Small-group Strength
Theo · Gym Floor
8 / 10
13:00
Private Session
Isabel · Room 2
Paid
18:15
Contemporary Dance
Nina · Studio 2
Waitlist 3
20:00
Evening Yoga
Mara · Studio 1
14 / 16
Product capabilities
More than a booking calendar.
The practical tools a fitness business needs, connected so bookings, payments and client records agree.
01
Bookings & payments
Publish availability and take bookings and Stripe payments across web, iOS and Android.
Included from Free
02
Passes & memberships
Sell drop-ins, class packs and recurring memberships while capacity and waitlists update with each booking.
Flexible ways to sell access
03
Built-in invoicing
Keep invoices connected to the relevant client and payment instead of adding a separate invoicing tool.
EU-native · VeriFACTU-ready in Spain
04
Marketing campaigns
Segment clients, welcome newcomers, announce events and reconnect with people whose attendance has changed.
Included on Plus and Business
05
Client records & reporting
See bookings, attendance, purchases and payment history together, with reporting across classes, trainers and locations.
Your data remains exportable
06
On-demand video
Publish recorded sessions beside the live timetable and sell access to video content.
Live and on-demand together
See the whole business
Attendance · clients · revenue
Keep teaching after class
Live timetable · video library
Automation and differentiators
Automate repeatable work. Keep judgment with your team.
OPEN handles clear operational tasks and uses controlled AI where it can save time without inventing answers.
Scheduling
01
Repeat a built week forward.
Once the timetable is right, copy it forward instead of rebuilding the same recurring schedule.
Retention Autopilot
02
Notice changing attendance.
Identify clients whose attendance is slipping and prepare a message for your team to review, edit and send.
Studio Assistant
03
Answer from approved knowledge.
Respond to routine client questions from your studio knowledge base and escalate when the answer is uncertain.
Automation and AI availability depends on plan and feature availability. Your team remains in control of messages and responses.
Built for your business
One platform for different ways to move.
Choose the operating model that fits your business. Focused pages are linked only where they already exist.
02
Pilates studios
Reformer capacity, private sessions, packages and recurring schedules.
Explore Pilates software →03
Gyms
Memberships, group sessions, attendance, payments and reporting.
04
Dance studios
Classes, teachers, rooms, workshops and client communication.
05
Martial arts schools
Recurring timetables, memberships, attendance and events.
06
Personal trainers
Private sessions, small groups, packages, payments and client history.
Transparent pricing
Start free. Grow when the business does.
Every plan includes scheduling, online bookings and payments, the client app, reports and data export. Pay yearly and save 15%.
Free
Free
€0 EUR · $0 USD
per month
For trainers and businesses getting started.
— Class scheduling
— Online bookings and payments
— Starter client database
— Client app, reports and data export
Private
€17.99
€17.99 EUR · $20.99 USD
per month
For independent trainers with a growing client list.
— Everything in Free
— Larger client database
— Priority support
— No setup fee
Most popular
Plus
€47
€47 EUR · $55 USD
per month
For established studios and teams.
— Everything in Private
— Pro client database
— Marketing campaigns
— Studio Assistant
Business
€69.99
€69.99 EUR · $79.99 USD
per month
For larger and multi-location businesses.
— Everything in Plus
— Business client database
— Marketing campaigns
— Room to scale across locations
Monthly list prices are shown in EUR and USD. Annual billing is 15% less.
No sales call or onboarding fee.
Ready when you are
Put your next booking in motion.
Start free, publish your schedule and give existing clients a direct route back to the dashboard.
Questions
What fitness businesses ask before switching.
Can I start without speaking to sales?
Yes. Create an account, add a class and publish your booking page. OPEN has a permanent Free plan with no sales call or onboarding fee.
Can I sell passes and memberships?
Yes. OPEN supports drop-ins, class packs and recurring memberships, with payments processed through Stripe.
Is invoicing included?
Yes. Invoices stay connected to the relevant client and payment. OPEN also provides VeriFACTU-ready invoicing for studios in Spain.
What does the AI do?
Studio Assistant answers from knowledge your business approved and escalates uncertain questions. Retention Autopilot prepares messages for human review.
How much does OPEN cost?
OPEN has Free, Private, Plus and Business plans. Public EUR and USD prices are shown above; annual billing is 15% less.
Can clients book on their phones?
Yes. Clients can browse, book, pay and manage reservations on web, iOS and Android.
Can I export my data?
Yes. Client and studio data remains exportable.