OPEN Manager
OPEN vs Mindbody
OPEN and Mindbody both run a studio’s schedule, bookings, payments and memberships. Mindbody is the category giant — a large, US-rooted platform with a consumer marketplace and quote-based pricing from €99/month per location, on a 90-day auto-renewing contract. OPEN is an independent platform, built in the EU and serving studios worldwide, with public pricing from €0 and no fixed-term lock-in.
Last updated 2026-06-10
OPEN vs Mindbody at a glance
Pricing transparency
OPEN
Public pricing: Free €0 · Private €17.99 · Plus €47 · Business €69.99 (15% off yearly). Free to start, no sales call.
Mindbody
Quote-based. Publishes only “Starting at €99/month per location”; the Starter, Accelerate and Ultimate tiers route to “Let’s talk”.
Contract / commitment
OPEN
No fixed term — start free and pay month to month.
Mindbody
90-day initial term that auto-renews in 30-day periods; 30 days’ notice to cancel; fees are non-refundable and early termination still owes the full term.
Consumer marketplace
OPEN
No consumer marketplace — OPEN focuses on your own clients and channels.
Mindbody
Listed in the Mindbody consumer app, a genuine discovery channel for finding new clients.
SEPA payments
OPEN
SEPA Direct Debit supported natively, alongside cards.
Mindbody
SEPA Direct Debit available across the Eurozone (via Adyen).
Branded studio app
OPEN
Branded client app included.
Mindbody
Custom-branded app published to the App Store and Google Play.
Urban Sports Club
OPEN
Built-in Urban Sports Club booking; listed in USC’s partner directory.
Mindbody
Listed in Mindbody’s own partner-integrations directory.
Is OPEN a good Mindbody alternative?
Yes, for independent studios that want transparent pricing and the freedom to leave without a committed term. OPEN and Mindbody cover the same core jobs: schedules, online booking with waitlists, payments, memberships and a client database.
Mindbody is the larger, more established platform, with a consumer marketplace and a deep partner ecosystem that OPEN doesn’t try to match. Where OPEN differs is the buying experience: public pricing from €0, no quote, and no fixed-term contract.
How do OPEN and Mindbody pricing compare?
OPEN’s pricing is public: Free €0 · Private €17.99 · Plus €47 · Business €69.99 (15% off yearly). There is no sales call and no setup fee.
Mindbody publishes only a starting figure — “Starting at €99/month per location” — and routes its three named plans (Starter, Accelerate, Ultimate) to a “Let’s talk” sales contact. So OPEN’s full price list is on the page and starts free, while Mindbody’s full pricing requires a conversation with sales.
Does Mindbody lock you into a contract?
Mindbody’s own Terms of Service set a 90-day initial term that “automatically renews in successive and consecutive 30-day periods”. Either party must give “at least 30 days’ notice before the end of the relevant term” to cancel.
The same terms state that if you “terminate this Agreement early, you will remain responsible for payment of all fees owed for the entire Subscription Term”, and that “all fees paid are non-refundable”. OPEN has no fixed term: you start free and pay month to month.
Which is better for a growing studio?
If discovery through a large consumer marketplace and a vast integration ecosystem matters most, Mindbody’s scale is a real advantage — it’s the most established name in the category. If you’d rather see your price up front, keep costs predictable and avoid a committed term, OPEN is the leaner fit.
Both support SEPA, both offer a branded app, and both connect to Urban Sports Club, so for many studios the decision comes down to ecosystem and commitment rather than core features.
When Mindbody is the better choice
Mindbody is the category leader, and that brings advantages OPEN doesn’t try to replicate. Its consumer app is a destination where people search for and book classes and appointments, so being listed is a genuine source of new-client discovery. Its partner and integration ecosystem is broad and mature.
Mindbody (headquartered in San Luis Obispo, California, and owned by Vista Equity Partners since 2019) is a safe institutional choice for a multi-location business that wants marketplace reach, deep integrations and an established vendor. If that ecosystem matters more than transparent pricing and contract flexibility, Mindbody is likely the better pick.
Frequently asked questions about OPEN vs Mindbody
Is OPEN a cheaper Mindbody alternative?
OPEN has a permanently free plan and publishes its paid prices. Mindbody publishes only a starting figure of €99/month per location and quotes the rest, so a full price comparison isn’t possible — but OPEN’s entry point is free and fully public.
Does Mindbody require a contract?
Yes. Mindbody’s Terms of Service set a 90-day initial term that auto-renews in 30-day periods, with at least 30 days’ notice required to cancel. Fees are non-refundable, and ending early still obligates you to pay for the full term. OPEN has no fixed-term contract.
Can you cancel Mindbody anytime?
Not immediately — Mindbody’s terms require at least 30 days’ notice before the end of the current term, and fees already paid are non-refundable. OPEN lets you start free and pay month to month.
Does Mindbody support SEPA Direct Debit?
Yes. Mindbody’s own press release states SEPA Direct Debit is available across all Eurozone countries via its Adyen integration. OPEN supports SEPA natively, so this is a tie.
Does Mindbody have a branded app?
Yes. Mindbody offers a custom-branded app published to the App Store and Google Play. OPEN includes a branded client app too, so this is a tie.
What does Mindbody offer that OPEN doesn’t?
Mindbody’s consumer marketplace app and its large partner-integration ecosystem are genuine advantages of scale. OPEN doesn’t run a consumer marketplace; it focuses on running your studio and serving the clients you bring.
Who’s behind OPEN
OPEN is built and run by its founder, Nik Gudkovs, from Barcelona. Unlike Mindbody — owned by Vista Equity Partners since 2019 — OPEN is independent and founder-led.
That means when you email support or book a call, you reach the person building the product, not a tiered queue. OPEN serves yoga and movement studios worldwide, with the languages, SEPA payments and EU invoicing (including Spain’s VeriFACTU) that European studios in particular ask for.
See whether OPEN fits your studio
Book a 30-minute call with OPEN’s founder — no sales script, just your studio and an honest answer on whether OPEN is the right move.
calendly.com/nik-openclient/30min