How yoga studios in Barcelona work: real data

I'm Nik and I make OPEN, the booking software a number of yoga studios in Barcelona and around it use. Owners often ask me whether they charge too little, or how many people should come back after a first class. And every July, whether it's normal for August to fall off a cliff. Until now I answered from memory. This time I went and looked at the numbers.

I pulled two years of bookings, October 2024 to September 2026, from studios in the area that use OPEN. Almost all of them teach yoga, and a few teach dance or other things. It's all anonymous and no studio is named. The method is at the end.

What a class costs at yoga studios in Barcelona

The first thing I wanted to know is what people really pay for a yoga class in Barcelona. I added up what each studio took for drop-ins, class packs and memberships between July 2025 and June 2026, and divided it by the classes people actually took with them. At the typical studio that comes to about €11 a class.

Overall, two classes in three are taken on a membership, and on a membership a class works out at under €8. Packs come out dearer than you'd expect because this includes 5-class packs and the classes nobody got round to using. Drop-ins come in under their list price because the figure includes trial classes and shorter, cheaper classes.

And these are the list prices: what the best-selling product of each kind costs at each studio. Trial classes, welcome prices and summer offers are left out.

To check this, on 22 October 2026 I also looked at the prices other yoga studios in Barcelona publish on their websites. The drop-in comes out the same, a median of €17, but on the websites a 10-class pack is €130 and unlimited is €90. What studios advertise sits above what actually sells in my data.

A 10-class pack works out at about €10 a class. At the typical studio that is 34 % less than a drop-in, and the pack runs out after three months (some last 45 days, some four months).

Unlimited costs about five drop-ins. Someone who comes once a week pays roughly the same either way. From twice a week, unlimited is clearly cheaper.

Several studios don't sell unlimited at all. They sell monthly plans by number of classes a week, and at half the studios that offer them, those plans are the best seller.

August and the rest of the year

To see the season I compared each month with that studio's own October to June average. 100 is a normal month. I use the median over two seasons, 2024-25 and 2025-26.

August ends up at a bit over half, as I expected. What I didn't expect is how soft the whole summer is: June and July are already 15 % down, and September doesn't fully recover either. The strong months are March and October. December drops almost as much as June.

In almost one season in five, the studio more or less closed in August (under 10 % of a normal month). In the rest, August came in at around 60 % of a normal month.

When classes fill up

Here I count booked spots over the last 12 months at the busiest studios.

Monday to Thursday carries 71 % of bookings at the typical studio. Friday drops to 12 %, Saturday sits at 9 % and Sunday barely exists (1 %, because many studios don't open).

By time of day, evenings from 17:00 take half of all bookings and mornings up to 13:00 take 42 %. Between one and five there is very little: 7 %.

A typical class has 5 people booked. Almost one class in three (29 %) had 3 people or fewer, and 5 % had nobody. This is the number that makes me think most. I suspect a lot of timetables stay as they are out of habit, and if the teacher is paid per class, a class of three costs the same as a class of twelve.

Cancellations and people who don't show up

One booking in five is cancelled (21.5 %, between 12 and 28 % depending on the studio). And people cancel late. Of the cancellations made before class, 65 % come in the last 12 hours and 35 % in the last two. Put another way: for every 100 bookings there are about 13 cancellations with less than 12 hours to go.

Then there are the people who don't cancel and don't come. At studios that take attendance almost every class, 8.5 % of bookings didn't show (between 4 and 19 %). At the same time, about 19 % of the people who did come hadn't booked. Put those two numbers together and you see why the list in the app and the people in the room almost never match.

Urban Sports Club members behave differently: they almost never skip a class without cancelling (2.3 %), but they cancel a lot, 36 % of their bookings.

Urban Sports Club, ClassPass and Wellhub

A little over half of the studios I can measure work with at least one of these platforms. At those studios, the platforms bring 23 % of booked spots at the typical studio, and at one of them close to half. Urban Sports Club on its own brings 15 %. I have very little data on ClassPass and Wellhub separately, so I'm not publishing a figure for them.

What is public is the ruling by Spain's competition authority, the CNMC, which cleared Wellhub's purchase of Urban Sports Club in 2025. According to that document, Wellhub held between 90 and 100 % of the Spanish market for corporate wellness platforms from 2022 to 2024, and ClassPass between 5 and 10 % in 2024. As a condition, Wellhub can't demand exclusivity from studios for four years. None of the three publishes what it pays per visit.

Whether they're worth it is a different sum, and I'll do it with numbers in the next article.

How many people come back after a first class

Here I only count people who took their first class during the period. I leave out people who come through a platform, and each studio's first three months on OPEN (when old clients get loaded in and everyone looks new).

The gap between studios is huge. After three months it runs from 16 % to 69 %. Barcelona has a lot of people passing through (the Observatori del Turisme publishes the figures), and my data can't tell a tourist from a neighbour. Even so, if I ran a studio I'd watch the second visit above everything else. It's the first thing you can work on, and fewer than half of people get there.

If you're thinking of opening a studio, Barcelona Activa is the city council's service for people starting a business, and I'll cover the paperwork in another article.

I make OPEN, the software these numbers come from. If you'd like to compare your studio with them, book half an hour with me.